The Generator King is a privately owned specialised generator business, based in Lanseria, Johannesburg and Brits, offering diesel generators for sale at market leading generator prices. We supply the South African and sub-Saharan African markets with diesel generators which are highly competitive.

LiFeTide was founded by experienced Energy professionals with a mission to disrupt the status quo of energy in South Africa.

We recognise that the country’s dependence on fossil fuels and the unreliable nature of its power utilities were creating significant challenges for individuals and businesses alike.

By developing innovative solutions that harness the power of smart and renewable energy, we are working to provide a more sustainable, cost-effective alternative to traditional sources of electricity. By utilising cutting-edge technology we are dedicated to helping our customers reduce their reliance on the grid and take control of their own energy usage.